November 2009
1 post
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What's Being Ignored in the Crowdsourcing Debate
The debate around crowdsourcing – the outsourcing of a job or problem to a large and open group of people – is heating up again as an increasing number of brands are gaining headlines by launching design and ad creation contests.
On one side of the debate are those who argue that crowdsourcing is nothing more than outsourcing cheap labor and a temporary fad, while on the other are those who...
